What to Expect with the New Search Ads 360
February 27, 2024
In early February 2022, Google announced the launch of the new Search Ads 360 (SA360) experience with major changes to be rolled out to
Blog & Press Release
Fighting Fraud and Promoting Brand Safety
February 27, 2024
This year’s spate of data and privacy revelations (and subsequent Congressional hearings) have forever changed the conversation about consumer data and privacy. SBS Sourcing
There’s a Metric for That”: Maturation of Digital Audio Measurement Powers Podcasting’s Mainstream Moment
February 27, 2024
When Apple rolled out its iconic “There’s an App for That” ad campaign in 2009, the value proposition to potential iPhone buyers was spectacularly
The pandemic infodemic: how social media helps (and hurts) during the coronavirus outbreak
February 27, 2024
Right now, the world is battling a coronavirus epidemic. It started in December 2019, when a group of people from China’s northern Hubei province
Bringing clarity to CTV with effective measurement
February 27, 2024
Connected TV’s rapid growth doesn’t look to be slowing down anytime soon. Despite the unstable economic situation over the last few years, audiences have
Digital Audio advertising: The state of play
February 27, 2024
Digital audio has become part of most people’s daily routines. From listening to podcasts on the commute, to streaming playlists at the gym, audiences
Earworms: Why digital audio is primed for a post cookie world
February 27, 2024
n our previous blog we provided an overview of the UK digital audio advertising market, now we’ll explore why digital audio is primed to
Press release
