Sara Haile 
By Jason Warner, Director, UK and EMEA, SBS How would you summarise what SBS does and the market you serve? SBS provides clients with unparalleled access to programmatic advertising solutions, delivering the capabilities of the largest agencies and trading desks to ensure they stay competitive at the highest level. We do this by leveraging over … Read more
By Jason Warner, Director, UK and EMEA, SBS Our industry is often portrayed as ageist, lacking in diversity, class-biased, and compounded by long hours and increasing burnout. But it shouldn’t be like this, and agencies are starting to do things differently. By recognising the issues, acknowledging there’s a better way, and acting, they’re addressing the … Read more
Pragmatic marketing needs programmatic advertising If you want to improve efficiencies, cut waste and drive growth from your marketing, then think programmatic advertising. Used by major brands, it’s just as applicable to companies of any size. Programmatic advertising uses automation technology to buy digital ads. It’s about eliminating manual, time-consuming processes and inefficient advertising to … Read more
Independent agencies may look to expand into emerging channels but a strategic approach is imperative, says, Jason Warner, Director, UK & EMEA, SBS: “2025 will be make-or-break for many independent agencies as the uncertainty in the market continues to buffett and squeeze profits. While growth will be slow, budgets are still set to expand by +5.9%, signalling that … Read more
Advertising has a talent problem. Recent research has the industry as the worst for retaining its staff, with the average tenure of a UK marketing professional lasting only 2.8 years – far below the average of 3.7 years. The industry has pointed its finger at a whole range of reasons for this rapid turnover in the … Read more
The top five digital marketing trends of 2024 so farI’ve been lucky enough to have attended some of the industry’s most prestigious events so far this year. From the creativity of Cannes Lions and MAD//Fest to the forward-thinking innovation of Programmatic Pioneers, each event has offered unique insights into the digital marketing trends that are … Read more
