London, May 27, 2025: Leading European programmatic curation platform SBS has announced a strategic partnership with ReStore, the Italian-headquartered e-commerce platform serving large-scale distribution and a major player in the Retail Media Network (RMN) space.
This partnership brings together SBS’s cutting-edge programmatic curation technologies and expertise with ReStore’s unique first-party data and clean room infrastructure. This alliance marks a significant step forward in the evolution of ReStore’s RMN, enabling its partner brands – including many of Italy’s leading FMCG companies – to activate smarter, outcome-driven advertising campaigns across onsite, offsite, and instore media.
Spanning key European markets including the UK, Italy, France, Spain and Germany, the partnership offers brands access to best-in-class omnichannel media and analytics solutions. SBS leverages more than 50 state-of-the-art technologies, integrating proprietary algorithms and AI to deliver advanced programmatic tactics that sharpen strategy, improve targeting, and drive real-world outcomes such as sales uplift and ROI.
The new integrated approach it set to deliver:
- Smarter targeting – Activate real retail behaviour data to reach the right audience at the right moment
- Outcome-based media – Focused on real results like sales uplift, brand impact, and ROI—not vanity metrics
- Premium reach – Access top-tier European publishers and inventory, optimised for scale and relevance
- Full-service management – End-to-end campaign delivery with transparent reporting and verification
- Advanced data enrichment – Combine first-party data with ReStore’s insights to unlock high-performing segments
- Privacy-first execution – Powered by ReStore’s secure data clean room for full compliance and peace of mind
